SMM

Brand or product promotion on social media is a part of the marketing strategy used not only in e-commerce but also in offline business. Potential consumers spend more than sixty minutes a day on social media, but it is not always possible to establish productive relationships with consumers without well-planned interactive activities.

Competitive analysis on Instagram, Facebook, Twitter, Vkontakte, Odnoklassniki, TikTok, YouTube will help to determine the methods, timing, scope of work, and approximate budget to develop an appropriate SMM strategy for your own project.

What strategy do competitors choose?

Determine the frequency of placement of the main theme, its content, format, tone and volume of video content. Let’s find out on what we should focus the attention of visitors, what are the benefits of publishing ads, and how exactly is the communication done in an interactive format.

Research and analysis of competitors’ content help to get new information and interesting topics for publications, also for topics that do not go unnoticed, attractive titles, interesting competitions that can be adapted to your own product to reach a wider target market of users who will be interested in this content.

Profiles of competitors in social networks are an important resource for the formation of completely new concepts and strategies. Taking into account the data and analysis of competitors, it is possible to form appropriate queries and relevant topics to meet customer needs or create your own unique content based on the analysis and be the first among competitors in pursuit of the target audience.

 In which social networks do competitors place advertisements

To begin with, we will find all the social networks where your competitors can be published on a paid or free basis. Behavioral analysis and audience size will show whether you should use this platform to promote your product and whether it will really be appropriate.

The interest of potential consumers may indicate that your competitors have failed to formulate an effective strategy. Once you’ve identified the mistakes, you’ll be able to avoid them and launch a successful advertising campaign that will be one step ahead.

The presence of the target audience on social networks does not mean that your product will be successful in this place and time. If potential users come to Instagram for entertainment, and you sell agricultural products, it is unlikely that your product will interest anyone. SMM-audit will help to avoid unjustified expenses and to reveal perspective platforms of social networks.

 A set of advertising creatives from successful competitors

How do your competitors may your own advertising strategy, what type of video content, photos, widgets do they use, and do they stimulate user action? We will help you gather all this information and as a result, you will receive a ready set of thematic advertising creative solutions for installation on your page. You can quickly create a useful and original design from scratch on different resources, using a unique combination of all visualization elements.

Competitors’ advertising tools

The rapid development of SMM is also reflected in new advertising tools that are changed and are created almost daily. In order to keep up with competitors, it is desirable to monitor advertising at least once every 3-6 months, depending on the desired link. We are ready to take on this task. We have everything you need for not only legal white methods but also black promotion schemes. Traditionally used content marketing, community management, participation, and activity in groups of opinion leaders, online games, contests, offer coupons and discounts, and many useful bonuses.

We will determine what specific techniques are right for your business and target audience. You will be able to use them to get more customers, increase traffic to your site, and as a result increase loyalty and sales. We identify competitors and social networks in which they are represented, collect data from all groups and on all platforms. We pay special attention to the number of subscribers, and what is important for their quality component, namely the number of likes, how much the user is interested in community life, content and conversion policy.

The ratio of the number of subscribers and the likes will allow you to understand whether the community includes real users or bots. Without this information, it will not be possible to draw correct conclusions, and errors will entail unjustified costs.

This data will help to initiate live discussions on your page, and to clarify unclear points in advance, to adjust the rules to maintain a trusting atmosphere.

While collecting and analyzing information about promotions, discounts, contests, it is necessary to clearly understand which strategy to choose to motivate the target audience and stimulate purchase. It will be easy to identify customer needs by reacting to certain innovations in the content and filling them with information. This data will help to find and implement new ideas, increase activity on the page which will lead to a significant increase in traffic and brand or site recognition, and as a result will be a driving force to stimulate increased sales and profit., which will be a driving force to stimulate and increases sales and profit.