Market research

The main aims of market research are to determine the company’s potential, identify real and probable threats, and encourage consumers to buy the product as a result. In order to achieve these goals, we collect information by applying specific methods and internet tools as well.

With our help you will get the data you need to solve some urgent marketing tasks. You will learn more about the activities of your competitors and the preferences of your target audience. You will be aware of niche market trends. Find new prospects and strengthen your brand reputation. Minimise the cost of advertising campaigns and increase their effectiveness.

Traffic to competitor websites

Let’s find out how many visitors have competitors’ web resources at different time intervals. In addition to the total number of visits, the report will indicate the duration of the visitor’s stay on the site, the number of open pages, the percentage of visitors who opened one page and immediately left the site (bounce rate).

The analysis is done by niche leaders, direct and indirect competitors. The data is displayed in a table for better perception. You’ll find out why competitors’ sites linger and move from page to page, while your site has a high bounce rate. More often than not, visitors leave your site quickly due to long loading times, improper display on smartphones, irrelevant and low-quality content, irrelevant price lists, and annoying pop-ups.

Researching your competitor sites can help you understand the causes and eliminate them. By finding out what techniques competitors use to attract traffic, you can apply them to your own web resources and gain a promising target audience.

Which sites have an audience that is as similar to yours as possible

We use machine learning technology and mathematical modelling to implement Look-Alike targeting. We find sites whose visitors are similar to your customers in terms of their socio-demographic profile, geography, behaviour and interests. We create a database of potential consumers of your product.

The information obtained will help to optimise advertising campaigns and show ads to an already interested target audience. This is necessary to exclude untargeted clicks to your website, save advertising budget, increase conversion rate and ultimately acquire new active customers.

 Which traffic channels lead customers to competitors

To identify effective channels for potential customers to come to your site, analyse competitors’ traffic sources, including:

– organic search engine rankings;

– contextual, teaser and banner advertising

– email marketing;

– social networks and YouTube;

– native articles in the media, etc.

It is not enough to identify the source of traffic, you also need to assess its quality. To do so, parameters such as visitor statistics, time spent on the website, gender, geography and visitor activity are examined. Based on the data obtained, the most effective channels are determined, which may become a priority for your site as well.

Which referral sites attract customers to competitors

Competitors participate in affiliate programs and you want to know which referral sites are posting referral links to attract customers? We’ll do an analysis to identify the most productive referral sites.

For example, if the niche is gaming, competitors are likely to get referral traffic from sports websites and news resources. But not every site relevant to your topic can serve as a source of traffic, as search engines see such an approach as “grey” schemes and create various algorithms to prevent them.

We will identify specific sites where you can place referral links on your website, without the risk of sanctions from Yandex, Google and other important search engines.

Top sites in the category with the highest share of your audience

To increase the effectiveness of market research, you need to identify the competitors of the resource you are promoting. When solving the task, the essence of the problem is determined, information is collected, filtered and sorted, its analysis is carried out, a report is drawn up, and recommendations are developed.

First of all, direct competitors are identified. They work in your area, offer products similar to yours at the same or better prices. They may be the main share of your target audience going to them, leading to lower profits. Also of interest are companies that work with your target audience, but sell alternative products.

The identified competitors will be sorted by level, based on market share, recognition and number of channels. Then we will make a top list including niche leaders and identify their strengths in order to apply positive experiences in your company.