PPC/MEDIA

The cost of displays and clicks in media and contextual advertising campaigns is determined by the auction principle. Whether you can outrun other advertisers and get favorable conditions depends on the quality of your ads and the size of your budget. We are ready to audit competitors’ advertising campaigns so that you can know their advertising budget, evaluate the methods and techniques used, avoid mistakes and adopt successful experience. The information you receive will help you choose the right tactics when purchasing your advertising. You will be able to increase the advertising coverage and effectiveness of the campaign with a high rate of return on investment.

Media advertising campaigns of competitors

We will find ads of niche leaders, analyze statistics, including periods of displays and the number of views. We will study creative characteristics, “look” at useful ideas. We will define social and demographic characteristics, income level, behavioral factors, priorities of the target audience. You will not have to pay for tests and set up targeting by trial.

You will submit to the auction relevant ads worthy of the first positions in the rating. At the end of the campaign you will get the maximum effect, expressed in high recognition of your brand or product, stable positive opinion about it and long term emotional response from consumers.

Keywords in contextual advertising of competitors

Let’s study the most popular and effective ads of competitors, taking into account the regions and domains. Let’s define the high and medium frequency keys that are relevant to the needs of your target audience. You will be able to use them in your contextual advertising without spending months collecting, cleaning and clustering the semantic core. Please note that contextual advertising does not use semantics collected for website optimization, as it is unproductive and leads to loss of invested funds.

Use of commercial phrases and correct targeting settings will encourage potential customers to click on an ad and eventually become your real customer. Brand words carefully borrowed from competitors will help to raise ads in search engines and even “intercept” clients from more popular companies with impunity.

By which keywords your competitors will find you

In the fight for consumers and the highest ratings, competitors actively use clickfrod. They hire people or use automated programs that click on ads and go to the site without going to buy or order anything. Such actions lead to the fact that the advertising budget is rapidly “melting” – you pay for each fraudulent click from your own purse. As a result, you will have to free up space in the top positions, which will immediately take over the competitor.

In addition, due to instant mass refusals from the site, its positions are reduced when ranking by search engines. It is also possible to discredit the business by publishing inaccurate announcements on your behalf with inflated prices, unfavorable terms of delivery, payment, etc.

We will establish what key phrases in contextual advertising attract competitors, define all conversions without conversion, domain names and IP addresses of fraudsters. You will be able to block them, take full control of your advertising budget and direct it exclusively to target transitions.

We are also ready to develop additional recommendations. For example, to reduce the number of high-frequency requests in favor of medium and low-frequency ones.

Missed phrases in your contextual advertising

What semantics is used in competitors’ ads but not in your advertising? We will analyze and answer this question, providing an opportunity to use previously missed phrases in your contextual ads. This will help you to outrun your competitors, both during the purchase of your ads and during their practical implementation.

How do product ads use competitors?

Do you want to increase the efficiency of your trading campaign and advertise your products, attract promising visitors with high return on investment? To solve this problem, you need to analyze the experience of niche leaders and draw the right conclusions.

We will collect all the information about your competitors’ product ads. You will learn which products are sold, where and at what price, how they are filtered and segmented, how much money is spent on advertising. You will know the headings of product ads, the names of online stores, the content of unique selling offers, the frequency of advertising display settings, the wording of calls for action, links and contact details.

We will give recommendations on implementation of the most successful ideas in your advertising campaign. We will assist you in choosing a place to place your advertisement in relation to the organic issue, taking into account the economic feasibility. We will help you create an advertisement so that your site will attract well-motivated consumers who are ready for action.