SEO-audit 

Promotion of the site does not bring the necessary traffic? Competitors are stable in the top of Google and Yandex, and your resource is still in outsiders? Attendance is good, but conversion leaves much to be desired? The reality is that 70-80% of sites are unable to realize their potential due to optimization errors. To turn the situation around, order a SEO audit from us. We will analyze the parameters you are interested in, provide a report and our recommendations, which will help to increase the client base, increase sales and increase profits not only in the segment of E-commerce, but also in offline business.

Quantity and quality of the reference mass of your resource

While we are optimizing a site, all the links placed on external resources. This is one of the channels for attracting new clients. We will check how donor sites are ranked by search engines, whether their subject matter coincides with that of your web resource, what is their subject citation index (TIC).

Please note that a large number of links to dubious resources causes PS filters and leads to non-target traffic with fast visitor departure. As a consequence – a decrease in the rating. We will not let your competitors to use this method in the fight for the top and identify “harmful” links.

Quantity and quality of reference mass of competitors

Define the URL, domain zone, TIC, traffic authority resources that niche leaders use for external promotion. You will be able to take over successful experience and purchase links on pages with similar characteristics.

The dynamics of link mass increase should not be higher than that of the niche leaders. Data on the number of external links of the top web resources will help to develop optimal tactics of link purchasing and avoid link explosion.

Keywords in links at your site and at competitors

Anchor references contain precise and diluted key phrases. When the keys are properly composed and correspond to the theme of the donor site, search engines direct traffic to the page being promoted. Otherwise, anchors are recognized as spam, which can lead to sanctions.

During the audit process, anchors are grouped depending on the number of words and uniqueness. Links are defined with index (here, here, etc.) and selling (order, buy) words, specifying the domain and brand name. Similar work is done with competing resources.

Based on the results, anchor lists are made, a diagram is created to compare the indicators. This will determine the optimal ratio of different anchors, remove excess of certain keys or compensate for their lack. The audit will also provide additional information about purchasing priorities of the target audience.

Links that refer to competitors but do not refer to you

We will find links on donor sites that helped to get to the top of search engines competitors. Determine whether they are organic or artificial (bought). You can recreate them, for example, by placing unique, interesting articles on the same resource, which will increase the credibility of your site and promote it to the top positions.

Comparison of promoted site with competitors by reference indicators

The 15 reference indicators will appear in the report we prepared. We will check external references, reference mass growth dynamics, donor quality, anchor list correctness and other parameters. Both your website and competitors’ web resources will be analyzed. The chart will help to compare the data obtained and develop tactics and strategy for effective promotion to the top and increase conversion.

Visibility in search engines by keywords

We analyze the share of displays in Google, Yandex and other relevant search engines for specific key queries. We determine the percentage of users who enter a query in the search string and see your site in the output. Visibility monitoring helps to understand how well your site is progressing and make adjustments if necessary.

Distribution of keys by positions in search engines

Distribute requests by thematic groups. We define the position of the site on these requests both in paid and organic issuance. We analyze the history of key distribution, make a list of referring pages. The analysis of positions allows us to control the progress and evaluate the work of a seo-specialist. When comparing with competitors, we identify effective keys that you do not yet have.

Dynamics of site visibility during the year

Let’s define how the visibility of the site has changed during the year in the search engine you are interested in. Find out the reasons for the growth and decline in traffic. The report will help you choose methods for further optimization.

General and missed key phrases in relation to competitors

Perform semantic core analysis on your and your competitive resource. Identify common and missed key phrases, their frequency, competitiveness, cost per click. For missed keys, competitors reach the first positions in the top, and they are not used or detected on your website. Order a SEO audit of your website and get a visualized report with data interpretation and expert recommendations.